|
I chose the BIS program because I, like many other students, couldn’t really decide on one particular major. The
BIS program catered perfectly to my needs. I knew I wanted a knowledgeable background in Business but I didn’t want
that to be my only area of expertise. I always had a fascination with big businesses and their ability to market themselves
through the mass media.
We live in a society that gets a majority of its information through the mass media, and in an era where technology is
changing by the day. A major that combined business and mass communication fit me perfectly.
|
